We support your brand. Market by market. Channel by channel. Day by day. From guidelines to rollout to whatever.
The strongest bonds are formed when aesthetic meets pragmatic.
And we are pragmatic, just ask our clients for the last 20 years.
Us, the pragmatics →
We help you stand out and be unique, while the same.
Principles, guidelines, and ready-made assets to help you build exceptional experiences.
We develop, maintain, and evolve your brand guidelines, templates, and ready-made assets.
We educate your staff and keep agencies up to speed in the latest changes, updates and campaigns.
– All so you can focus on your future business.
We have an extensive experience from brand management in large, and small, corporations, working in diverse markets cross the globe.
Brand help desk
Our helpdesk provides brand guidance, answer questions and suggest improvements.
We answer your calls, mails and MS Teams requests:
9 - 18CET, Monday - Fridays
We are happy to support you in
English, German and Swedish.
Brand review
We support internal teams and external agencies with reviews of submitted artworks and suggest changes and improvements.
We know the ins and out of design and creative communication concepts. We will guide your stakeholders how to best achieve their goals, while staying true to your brand.
Production
We are skilled designers and craftsmen, we are a production hub on top of all you guidelines and campaign.
We are trained in the latest software for print, digital and motion design.
Fredriks graf
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Jonna Hansson
Our tentative, thoughtful and structured problem solver with leadership skills enough to keep us in the office and out of the mountains.
“With passion and eye for internal needs, I build teams that provide the best customer experiences. I understand the context that creates a good structure - and I see the details that make the big difference. I have the ability to develop myself, the people I work with and the organizations I work in - while having fun.”
Mail +46 70 33 753 44
Our management team
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2020 - 2021
Communication Specialist, Octapharma Nordic AB
Sweden Internal marketing
Responsible for the intranet and tv screens around the working site, incl. create and publish the content. Plan and create articles, interviews, work shops etc. to communicate the culture and strengthen the brand internal. Built and launched new website.
www.octapharma.se →2017
Project Leader and Concierge, Volvo Cars AB
Åre, Sweden
The Volvo Get Away Lodge Fully responsible for the Lodge and the guests (European life style magazine journalists) and for making sure they experienced the full “get away feeling” in the Åre valley surroundings together with the new Volvo V90 cars. Part of Volvo's PR campaign during the launch of the new Volvo V90.2008
Project Manager Propel Africa / Volvo Ocean Race
Cape Town, South Africa Responsible Project Manager for the Volvo International's groups in Cape Town during the Volvo Ocean Race 2008-2009. Customer: Hansen Conference and Event (i.e. the Volvo International's selected Event Travel Agency for all stops during Volvo Ocean Race 2008-2009). Full responsibility for 14 groups (transfers, accommodation, activities/conferences, restaurants, tour leaders, race day participation etc.).
www.propelafrica.com →
www.hansen.se →
www.volvooceanrace.com →2008
Coordinator, Propel Africa
Cape Town, South Africa Coordinator, corporate events.
Per Osbeck
Our Design Director specialise in creating impactful, intelligent solutions for the digital and analogue world.
“Working closely in tandem with my clients, I develop highly effective visual communication concepts, while helping brands and team members excel in the design process.”
Since 2009 Per has been part of the Brand Team at Ericsson responsible all matters of design development, brand consistency and product development for the 150,000 employee-strong enterprise.
Per also supported Ericsson during the creation of The Hub, Ericsson’s in-house agency with the recruitment process to select suitable candidates and educate new employees in Ericsson’s design processes and needs. The new organisation quickly grew from 0 to 40 employees in Gurgaon and Bangalore, India, and now caters to the global organisation in marketing material production.
Mail
+46 702 33 22 38
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1998 - 2022
Design Care of Co
Creative Director
A bespoke design studio independently operated by a craftsman with huge ambitions and dreams. I specialize in creating impactful, intelligent solutions for the digital and analogue world.Working closely in tandem with my clients, I develop highly effective visual communication concepts, while helping brands and team members excel in the design process. I have created and/or supported brands as Houdini Sportswear, Bentley Motors, Stoneridge, Mexx etc
Since 2009, I have been part of the Brand Team at Ericsson on an almost daily basis. My responsibilities have covered taking part in all matters of design development, brand consistency and product development for the 150,000 employee-strong enterprise.
From 2010 through 2014, I simultaneously worked as the lead designer for a software interface project created to replace more than 200 different interfaces that previously populated Ericsson’s portfolio. The project resulted in a streamlined design language with common components, patterns and layouts. The team consisted of designers, GUI experts and stakeholders in Ireland, India, Germany and Sweden.
During 2013, and through 2015, I also supported Ericsson during the creation of The Hub, Ericsson’s in-house agency. I participated in the recruitment process to select suitable candidates and educate new employees in Ericsson’s design processes and needs. The new organisation quickly grew from 0 to 40 employees in Gurgaon and Bangalore, India, and now caters to the global organisation in marketing material production. I continue to oversee the creative production in close collaboration with two other members of the Brand Team.
From 2017 on, I have supported the Brand Design Manager for the Brand Team in the current rebranding process. In recognition of the effectiveness of this project, it recently won a prestigious Red Dot and D&AD Award in the "Corporate Identity & Design” category, and the ”Interface & User Experience Design” category award.
www.designcareof.co →2015
Ericsson
Global Interim Brand Design Director
Interim Global Brand Design Manager, Global Brand Management, GF Marketing & Communication at Ericsson 2015.
2009
Grow
Art Director
Creative lead, online, during the Bentley Motors rebrand.
2007
MediaCatalyst
Sr Art DirectorSr Art Director at Media Catalyst in Amsterdam, responsible for SonyEricsson, Nescafe etc
2004 - 2007
The Wall
Art Director, Partner
Partner and Art Director at the Wall, a mid sized design agency for motion, interactive and print media.The Wall worked with clients mainly within the European television industry. (TV3, ZTV, Viasat, TV4, Canal+)
2000 - 2001
Commando Screen Media Agency
Art Director"Commando SMA developed and expaned client’s brands and products by utilizing combinations of different screen media (TV, Internet and mobile communications)."
1999 - 2000
Context Development Group, CDG
Usability architect/DesignerResponsible for design, concepts, demand specification, functionality and information architecture of several of Swedens largest e-commerse projects.
Fredrik Magnusson
Our Chief Innovation Officer is really passionate about sustainable products and services - making sure we optimise both your and our time and efforts.
On his list of accomplishments, Fredrik boasts a number of different international design awards. He transformed Propeller into a world-leading design agency, has been a consultant for over 12 years in various industries and Global Design Director at Fiskars Group and Ericsson. He has managed over five hundred projects in medium-sized firms and large companies.
Mail
+46 70 590 62 60
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20015 - 2022
Roder Innovation
Partner & head of innovation
Roder is a design and innovation boosted ventures company operating in the low tech high concept quadrant.2010 - 2015
Ericsson
Global Director of Brand Design and Experiences
2008 - 2015
SVID, Swedish Industrial Design Foundation
Member of the Board
2007 - 2010
Fiskars
Design Director
2006 - 2021
Houdini Sportswear
Member of the board
1995 - 2007
Propeller Design AB
Founder, owner, CEO and design/creative director